Crystal Eyes have released a video for Remembrance, and they have done it on the day Thunder God comes out rather than in the weeks before.
That is the opposite of the usual campaign. Metal Bound was the one sent ahead; this one arrives with the album behind it, so anyone who likes it can go straight to the whole thing instead of waiting.
Ninth album, through Massacre Records, from a band that has been making Swedish heavy metal with the melodies out front since the early nineties. They have never been fashionable and have never tried to be, which is why the catalogue holds together better than most of the bands who overtook them.
Massacre have carried a lot of this kind of record for a long time. A video on release day costs a label money at the exact moment it stops being necessary, so somebody there believes in the song.