Sasha sold shirts and counted floats for touring bands for most of her twenties, which is a good school for telling a record that will fill a room from a record that will fill a press release. She moved to writing when a label asked her to explain why a single had done nothing, and she did.
She covers new releases on the heavy modern side: metalcore, deathcore, hardcore and nu metal. Singles, videos and album announcements, with the breakdown described rather than praised.